ABOUT DR AI
The Human-AI Brainchild: Where Expertise Meets Intelligence
Most AI fails because it operates in a vacuum: all computational power, no human understanding. It gives you answers without context, data without wisdom, automation without strategy.
Dr AI exists to change that. We are the Human-AI Brainchild, born from two decades of proven business leadership and academic research. This isn’t just technology; it’s the perfect union where human expertise guides artificial intelligence to deliver what neither could achieve alone.
This brand is a collaboration between human expertise and AI capability. The two together are the brainchild behind Dr AI.
We Give You a Human Hand with AI Reach
Imagine extending your capabilities without needing to become a technical expert. That’s our promise. We build ethical, evidence-based AI solutions specifically for:
Small to Medium Enterprises
Seeking competitive advantage without technical overhead
Researchers and Academics
Needing intelligent support for complex analysis
Non-technical Users
Who want simplicity without sacrificing power
Our Difference: Built on Substance
While others sell artificial hype, we deliver tangible results through solutions like the Dr AI Suite for comprehensive automation, Dr AI JobApp for career advancement, and Dr AI GrantPro for research funding success.
We are not a white glow brand. Built on substance, not spectacle.
Proof of Substance
- Responsible-AI posture aligned to Australia’s AI Ethics Principles and NIST AI RMF
- Accessibility aim: WCAG 2.2 AA for our site and outputs
- Productised solutions under one masterbrand
What Every Tool Delivers
- ✓ Instantly usable – No technical expertise required
- ✓ Ethically grounded – Transparent and responsible AI
- ✓ Research-powered – Backed by world-class academic rigor
- ✓ Business-focused – Driving real efficiency and growth
Designed for Real Impact
We build and deploy against Australia’s AI Ethics Principles and the NIST AI Risk Management Framework, with a human supervisor in every client workflow. We aim for WCAG 2.2 AA and inclusive design so every user can benefit.
Designed for non-technical small teams who face the steepest adoption hurdles. Every solution includes privacy by design, bias checks, and an escalation path to a human reviewer.
Explore: Dr AI Suite, Dr AI JobApp, Dr AI GrantPro, Dr AI EduCoach. No coding required. Setup is guided by examples. If you get stuck, a human helps.
We design for time to value under 7 days with measurable efficiency gains, governed under NIST functions and Australia’s AI Ethics Principles.
This is AI that works the way you think: strategically, contextually, and ethically.
Our Solutions
- Dr AI Suite
- Dr AI JobApp
- Dr AI GrantPro
- Dr AI EduCoach
ABOUT DR de Vass
The Visionary Behind Intelligent Transformation
Dr de Vass focuses on AI that solves human problems. His career spans industry operations, applied research, and digital transformation, forming the blueprint for the Human-AI Brainchild. Research sits at the intersection of management, technology, sustainability, and lean practice, with emphasis on circular economy and Industry 5.0 applications.
From corporate boardrooms to applied research and industry impact
PhD in Management, Supply Chain Management, Victoria University, 2019. Research Fellow, Monash Business School, 2019 to 2025. Leadership roles at Coles and Salmat. Portfolio includes 20 plus peer-reviewed outputs with nine ABDC A-ranked journal articles including one A*, and over 1,000 Google Scholar citations, including a 2025 A* publication in International Journal of Hospitality Management. International keynote speaker on Industry 4.0 and digital transformation.
Proven Authority
- ANZAM Overall Best Paper 2017 and Best Paper in Stream, plus Dean’s commendation as Outstanding Educator
- Leadership in operations and inbound logistics across Coles and Salmat
- Research Fellow, Monash Business School, 2019 to 2025
- Lecturer and Unit Convenor, Victoria University, across undergraduate and postgraduate streams
Education & Impact
Teaching and research impact: Overall teaching average across the teaching period: 4.5/5. Publication profile spans ABDC A and A* journals, including The International Journal of Logistics Management and Journal of Business Research.
Education highlights: Technology and management training combined: Bachelor of Applied Science in Computer Science, Postgraduate Diploma in Information Technology, Master of Business in Supply Chain and Logistics Management, and PhD in Management. Masters cohort top, Toll Group Prize for Most Outstanding Graduate, RMIT, 2013.
Personal mission: Focus on SMEs, underserved communities, and non-technical users. Emphasis on affordability, accessibility, and evidence-based practice to deliver measurable outcomes with clear paths to implementation.
VISION
Humans set direction and ethics. AI adds speed and scale. Together they close gaps and amplify strengths.
What AI Doesn’t Bring
- Intent and purpose – Systems optimize objectives but don’t set human goals
- Ethical judgment and genuine empathy – No moral agency
- Originality without guidance – Trends toward familiar patterns
- Reliability in unfamiliar contexts – Requires human grounding
- Responsibility – People must remain answerable for decisions
What AI Adds to Human Work
- Scale – Scans large datasets and accelerates analysis
- Consistency – Performs repeatable tasks reliably
- Discovery – Finds patterns humans might miss
- Simulation – Tests scenarios quickly
- Automation – Reduces repetitive workload
Why Integration, Not Automation Worship
Expecting AI to do everything is how teams get average outcomes. Human judgment supplies intent, ethics, and context. AI supplies breadth, memory, and throughput. Integrated, you get faster learning loops, lower risk through human oversight, and results you can verify. We align our work with widely accepted governance frameworks, and we keep humans in the loop with clear contestability and escalation.
Inclusive by design: We build for real organisations, including small teams that are adopting AI but face skills and capacity gaps. Our pages and products aim for WCAG 2.2 AA accessibility, and we design with evolving accessibility regulations in mind.
People decide what matters. AI expands what is possible. Together they deliver results that stand up to reality.
Ready to experience substance over spectacle?
Give your organisation a human hand with AI reach.